Do You Make this Surprising Mistake with Your SEO Keywords?
As a new blogger, I had absolutely no idea what SEO meant or what keywords I should be using. I didn’t even realize I needed keywords to get my blog posts found. Especially through web search tools. Google is now my leading source of traffic and it is all because I figured out how to use SEO keywords to increase my search traffic over time. My posts now get found more on Google than any other sources thanks to using SEO keywords throughout my posts.
SEO stands for Search Engine Optimization. So automatically you think about Google. Well when you own and run a blog, search engine optimization is your key to continual blog traffic. If you were only getting one or two visitors a day on your blog, you wouldn’t get very far. I can imagine you would get very discouraged and want to quit.
I felt the same way. When I discovered the secret to using SEO keywords in my blog posts, I started to see increased traffic on my site. One of my oldest blog posts brings in consistent traffic and the #1 reason is that I used an SEO keyword that is searched daily.
This isn’t always going to happen so I am not going to guarantee you success in every single blog post. But if you do the right SEO keyword research and write blog posts that are a good length, Google will find you and you will start to end up on the first few pages.
What Are SEO Keywords?
SEO keywords are the words you use to tell search engines what your blog post is about. Depending on the blog host you use, there are tools that can help you optimize your blog posts for search engines. Personally, I use WordPress.org and I love the Yoast SEO plugin. The Yoast SEO plugin allows me to enter my SEO keywords and it tracks how often I use the keyword and if it is sufficient to be noticeable by search engines.
Often, the number of times you should use your keyword depends on the length of the blog post. But it is suggested that your blog post be at least 800 words in length. The longer the post, the higher you’ll rank on Google. But that is of course if you’re using good SEO keywords.
The One Mistake New Bloggers Make with SEO Keywords
If you’re on WordPress and you use an SEO plugin, it will often ask for your keyword. The biggest mistake you can make is to enter one single word into that box. Entering one word will almost guarantee that your post will get lost in a sea of other blog posts and web pages.
According to the Google Adwords Keyword Tool, the keyword “seo” gets an average of 100,000 – 1,000,000 searches per month. Now that sounds like a great number. But your one post with the keyword “seo” has to be found within all of the other blog posts that cover seo. So if someone else has a more specific keyword that includes “seo,” your post will be lost.
What you want to do is get yourself used to using long-tail keywords. Long-tail keywords are more like phrases. Two to three-word phrases that sum up the topic discussed in your blog post. For example, for this post, I use SEO keywords. Why? Because I am talking to you about SEO keywords. This way, if someone searches a question containing my phrase, my post will appear within Google’s search results.
Doing SEO keywords research is also important. And Google even gives you a tool that you can use to do this research.
Getting Started with SEO Keywords
I am going to explain this in terms of using WordPress.org because I am not familiar with other blogging platforms. If you are using another platform and would like help finding information for your platform, feel free to shoot me an email and I’ll be happy to help you find the information.
Tools You Will Need:
Chances are, you have a few ideas for a blog post you’d like to write. If not you can head to Pinterest and search “blog post ideas” and you’re guaranteed to find something you’d like to write about.
Finding the Right Keyword
Once you have your topic chosen, you’ll want to go to the Keyword Research Tool. This is where you’re going to type in any phrases or words that relate to your post topic. Try typing in two or three phrases that you think you’d like to use.
As you can see, I searched the terms “keywords,” “seo keywords,” and “blog post keywords.” Once I click Get Started the Keyword planner will tell me how often the term is searched. The keyword tool will help you by showing you how popular each keyword is.
The Keyword Planner will give you similar keywords that are used and how often they are searched. The third column basically tells you how likely you are to end up in the top search results.
You want to shoot for a lower competition rating because the higher the rating, the less likely it is that you’ll be found. So for example, my keyword for this post is “seo keywords.” If I look at the keyword planner, I can see that my keyword gets an average of 1,000 – 10,000 searches per month. In my opinion, these are good odds that my post will be found on Google.
Choose one of the keyword options that you know you can fit into your blog post. You’re going to want to use this phrase throughout the post so be sure you know you can include it.
Now that you have your keyword we can move forward.
Using the Yoast SEO Plugin
This plugin is something that I use every time I am working on a blog post. And the best part about it is that it shows up right in the WordPress Editor. All I have to do is scroll down and see how my post is doing.
Once you download and install the Yoast SEO plugin you can begin using it. When you go to your WordPress editor and scroll to the bottom, you’ll see this box.
When you enter your keyword, be sure to click cornerstone content if your post is not aimed at a specific point in time, such as Christmas.
As you type your blog post, the colored circles on the 2 tabs will change from red, to orange, and to green. You want these circles to be green. You can also see where the issues lie if you’re still in the red or orange.
Make the recommended changes and once you’re on the green, your post is optimized for search engines.
Yoast SEO has other great tools too and I’ll go over those in another post so be sure to head back over.
Blogging can be a tough job, especially when you’re new and trying to build it from the ground up. Sign up for my email newsletters and get exclusive subscriber information. Plus unlimited access to any and all free printables that I have available.
And you’ll have me basically on call, just an email away. : )