Back in May of this year, LFSM was just a little tiny website with only a couple of pieces of content. I started this blog with the general idea that all I had to do was write stuff and share stuff on social media. That was all I was aware of. Little did I know, that first month I really let a lot of people slip through the cracks. If you’ve been with me since day 1, then I owe a whole lot to you and thanks for sticking around. But I had no idea what I was doing, why I needed to bother getting people’s email addresses, or what use they could be to me. I didn’t know what email marketing really was and I had no idea how I could implement it for my tiny blog.
If you’re stuck in that same boat have no fear, I am going to explain all of this to you. By the time you’re done reading this, I want you to be able to get your email client set up, know what the difference is between forms, campaigns, and automation and have a general idea of why you need to be using these things.
My goal is for you to have a basic understanding of email marketing and what it can do, even for a teeny-tiny blog. Stick around for the series and get all of the information you need to rock email marketing for your blog.
This post does contain affiliate links. While you don’t get charged for shopping through my links, I do earn a tiny commission off of each sale. For more information, please refer to my Disclosure Policy.
What is Email Marketing?
Email marketing, put very simply, is the collection and use of email addresses to create a relationship with current and future customers. Basically, you collect an email address, you send that person emails to form a relationship or build loyalty, and somewhere down the line, you offer them a product. They buy the product, you make money, and it was all done with email marketing.
Chances are if someone is willing to put their email on the line for someone you have to offer, they’re primed and ready to learn from you. Use that to your advantage. Teach them, be generous, and help them and they’ll be more likely to turn to you and trust you in the future.
Ok, so how do I get started?
Don’t worry, I have you covered there too. There are a ton of great options for email marketing services. With companies such as AWeber and ConvertKit at the top of the pyramid, all the way down to MailChimp and sending out emails without a service (which I don’t recommend) at the bottom.
I would love to be able to say that I invest in AWeber or ConvertKit, but I’m just not there yet. And to be completely honest, my current provider is pretty comparable to those big name companies anyway.
What you have to do is choose a service that feels right for you. If you’re just dipping your toes into email marketing, but are looking for functionality that can grow with you, my suggestion is to go with Mailerlite. They are free up to your first 1,000 subscribers, but they (in my opinion) compare to ConvertKit on what you can produce in terms of automation, campaigns, and sign-up forms. They also give you the option to create beautiful landing pages, buttons, and pop-up forms.
Getting Started with Email Marketing through Mailerlite
Probably one of my favorite features of Mailerlite is the fact that they help you set up a custom (& free) domain email address. If you aren’t sure what that means, it means that you can have an email address such as firstname.lastname@example.org or email@example.com. Anything really with yourdomain.com following the @.
I did it and now I have firstname.lastname@example.org. It is where anyone who wants to contact me about my website will get a hold of me. I love this because if I wanted one otherwise, it would cost money. Whether that’s through Gmail or your hosting provider. It also gives your brand a more professional appearance when you start thinking of working with brands and selling your own products or services.
Your very first step to getting started is going to be to head over to Mailerlite and sign up for your free account. Once you’re in there, they will guide you through the steps of setting up your domain email address and verifying it. The process, as a whole, takes maybe 10-15 minutes so be sure that you have enough time on your hands to get started.
I totally understand that this part of the process can be a little complicated. If you are struggling at all, please comment below or send me an email and I’ll do my very best to help you out.
Bonus – Be sure to sign up for my email list because I’ll be creating a video tutorial within the next couple days that will walk you through every single step of the set-up process with Mailerlite. && I’ll send you an email when the next post in this series goes live. This is just part one out of four!
In case you’re wondering why you need to worry about email marketing now….
Why? Well, the no-bs answer is that if you have any hopes to reach people, grow a following, and even make money, you need to use email. You need to implement email marketing from Day 1 of your website.
Social media is great for getting the word out there when you hit publish, but it doesn’t do a whole lot for your return viewers and readers. Those are the people you want to connect with. Besides the fact that social media is in control of those viewers and readers. They control who sees your post when they see it and if they even do see it.
But email marketing is controlled by you! You control what your email subscribers see and have a chance to read and click on. And you have some control over how popular your subscription offerings are. The better your opt-in is, the more email addresses you’ll collect.
When it comes down to it, if you had to rely on one or the other for your possible income, my suggestion would be to stick with email marketing. It is the only form of contact you have that you control. You own that email list, use it!
If you’re ready to move on you can head to Part 2 now by clicking here.
Have you started using email for your blog or website? Let me know in the comments! I’d love to hear what you want to know in the next post in this series.